Have you ever heard about the Dobson Case Competition or the Terry O’Malley lecture? Chances are unless you are in business or communications, popular culture and film you may not have heard about it. No worries, if you haven’t heard about it before then now is your chance to find out more about the Lecture and the Case Competition. The Terry O’Malley lecture will be held on November 22, 2016 at 7:00 p.m. Come out and listen to advertising mastermind Andrew Bailey from The&Partnership to inspire you with his story of success.
The Terry O’Malley lecture was established as a platform to provide students with a lecture that focused on Marketing and Advertising, to deliver opportunities for students to learn about and implement current strategies and roles of advertising, marketing and mass media.
Wondering what The Dobson Case Study is? The case competition was started in 2005; however, in 2008 was renamed Dobson case competition after the late Grant Dobson. For the past 10 years the Communications, Popular Culture and Film (CPCF) Department has ran the Dobson case competition at Brock. Students are faced with a dilemma and must come up with a marketing campaign to help resolve the issue and come up with strategic solutions.
This year, students had the opportunity to create a marketing campaign for Airbnb to help target Canadian millennials between the ages of 18 – 24 who are thinking of travelling. The campaign objective focused on how to actively engage this age group to share, engage with hosts, post reviews or referring friends to the site through various social media platforms.
If you have never heard of Airbnb before it is a hospitality brand dedicated to alternative travel accommodation experiences. While websites like Tripadvisor, Expedia or Kayak match your needs for hotel listings within your price range, Airbnb is the opposite; they match you with travel accommodations that include city views, beach huts, caravans, castles, and flats in over 34,000 cities in 191 countries; allowing you to live luxurious without breaking the bank. I personally have only had one experience with Airbnb and that was during this past summer when some friends and I rented out a flat in Kensington Market for one of our winery brand’s launch parties. While it wasn’t the nicest place I had been to it was close to everything and we didn’t have to pay the premium price of a hotel in Toronto.
This year’s Terry O’Malley Lecture keynote speaker is Andrew Bailey from The&Partnership. The&Partnership is a modern marketing agency looking to change the way one looks at traditional marketing. With 23 offices in 17 countries, The&Partnership has both the power of global networks with entrepreneurially minded owners of small business in order to work with clients and help them realize their fullest potential. There are 10 different disciplines within the company, including public relations, marketing, advertising, media, design, social content, and digital content just to name a few. Andrew Bailey is the CEO of The&Partnership North America, the company itself was founded in 2013 and in just two years Andrew has tripled the size of the business and winning pursuits of major accounts like The Wall Street Journal, Samsung, PBS, and TELUS.
If you are interested in attending this event, please visit the Brock CPCF page or connect with the event page through Facebook.